ADS INCLUDE “FLYBABIES” BY JETBLUE, “ASK FOR A RAISE” BY THE MUSE, LADIES GET PAID, PAYSCALE, REPLAY.AI, “WOMEN MAKE US BETTER” BY BOEING, “COMMIT TO SOMETHING” BY EQUINOX, AND “UNLIKE ANY” BY UNDER ARMOUR
NEW YORK – November 3, 2017 – The 3% Movement and the Athena Film Festival today announced the winners of the inaugural Athena Advertising Awards, which recognizes creative advertising that depicts strong, bold women from all walks of life. The winners include “Flybabies” by JetBlue (Agency – MullenLowe) in the Events/Experiential category; “Ask for a Raise” by The Muse, Ladies Get Paid, PayScale, Reply.ai (Agency – RGA) in the Social Marketing category; “Women Make Us Better” by Boeing (Agency – FCB) in the Film category; “Commit to Something” by Equinox (Agency – WK) in the Print category; and “Unlike Any” by Under Armour (Agency – Droga 5) in the Integrated Campaigns category. The awards will be given out on Friday, November 3rd at The 3% Conference in New York City, before an audience of distinguished creative leaders. The award winners will be recognized at the Athena Film Festival, February 22 – 25, 2018 at Barnard College, where the winning ads will also be showcased.
The Athena Advertising Awards recognize remarkable stories of women and girls told via the world’s most prevalent media: advertising. The judges of the Awards included Pam Fujimoto, Executive Creator Director of WONGDOODY; Liz Taylor, Chief Creative Officer of Foote, Cone and Belding (FCB) Chicago; and Jon Levin, Manager at ROAR.
“We’re thrilled to honor the storytellers behind the powerful winning ads chosen today, which collectively depict a diverse representation of women and tell their stories in an engaging and effective way,” said Kathryn Kolbert, co-founder of the Athena Film Festival. “Each of the winning ads highlights woman’s courage and moxie. It is crucial to tell these stories now more than ever.”
“We’re excited to celebrate the brands and agencies that portray the stories of amazing women throughout all walks of life through their creative ads at our 3% Movement Conference held today,” says Kat Gordon, founder of The 3% Movement. “Our panel of prestigious judges chose ads that reflect real and strong women today, and we couldn’t be happier to have their voices be heard and magnified through advertising.”
The Athena Advertising Awards competition was open to all North American brands and advertising agencies that have developed creative campaigns since January 2016 in five award categories: Film, Social Marketing, Print, Events/Experiential, and Integrated Campaigns.
ABOUT THE 3% MOVEMENT
Started as a passion project to spotlight a huge business opportunity in advertising — the lack of female creative leadership and its impact on connecting with an overwhelmingly female marketplace — the 3% Conference has grown exponentially since its 2012 launch and has hosted events in 16 cities globally. For additional information about the 3% Conference please visit: http://3percentconf.com/. Kat Gordon, founder of The 3% Movement, has been called the “triple threat” of an entrepreneur, ad woman, and marketing to women expert and was named one of “30 Most Creative Women in Advertising” by Business Insider in 2016 and one of “Forty Over 40” women disrupting the world in 2014.
ABOUT THE ATHENA FILM FESTIVAL
Founded in 2011, the Athena Film Festival at Barnard College is a weekend of inspiring films that tell the extraordinary stories of strong, bold women leaders from all walks of life — stories of ambition, courage, resilience, and moxie. The four-day festival, which includes conversations with directors, producers and actors, as well as activities for filmmakers, will be held February 22-25, 2018 in NYC at Barnard College. The festival is a joint project of the Athena Center for Leadership Studies at Barnard College and Women and Hollywood. The Founding Sponsor of the Athena Film Festival is The Artemis Rising Foundation, Regina K. Scully, Founder and CEO
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