For the second year, the 3% Movement and Athena Film Festival are joining forces for The Athena Advertising Awards, recognizing creative advertising that depicts strong, bold women from all walks of life. For nine years, The Athena Film Festival has showcased Academy Award-nominated films, top-tier narratives, documentaries, and shorts that celebrate the stories of remarkable, courageous women leaders. We are extending that celebration of women to the world’s most pervasive media: advertising. The Athena Advertising Awards honor creative advertising that depicts strong, bold women from all walks of life, recognizing marketing messages infused with ambition, moxie, courage, and resilience. Submissions open June 11 and will close on September 28, 2018.
WHO SHOULD ENTER?
The Athena Ad Awards competition is open to all North American brands and advertising agencies that have developed creative campaigns since January 1, 2017. Global brands are eligible if the work has been created in English.
The five award categories are:
- Social Marketing
- Integrated Campaigns
The Awards presentation will be on Nov 9, 2018 at The 3% Conference in Chicago, before an audience of 1,000 male and female creative leaders. The Awards presentation will be replayed as part of the Athena Film Festival, February 28 – March 3, 2019 at Barnard College, where winning ads will also be showcased.
2018 Athena Ad Awards Judges
Jury Chair: Swati Bhattacharya, Chief Creative Officer, FCB Ulka
Ms. Swati Bhattacharya has been the Chief Creative Officer of DRAFTFCB+Ulka Advertising Pvt. Ltd. since February 01, 2016. Ms. Bhattacharya served as Head of Mama Labs and Principal Partner of Creative at Dentsu India Group since November 2014. She served as National Creative Director of JWT India since 2011. Ms. Bhattacharya started her career with JWT. She has spent almost all her work life so far at JWT, after joining the agency 22 years ago. She is known for her work with numerous brands including Airtel, Pepsi, Nestle, ITC, Unilever and GSK. Her work for Horlicks is the most acknowledged. Her work at Dentsu involve planning advertising and digital campaigns for brands targeting women.
Amy Ferguson, Executive Creative Director, TBWA\Chiat\Day
Most recently Amy was at MullenLowe New York where she was charged with running the JetBlue account and establishing the newly opened New York office. In the 2 and 1/2 years she was at the helm she garnered the JetBlue brand a lot of attention with clever and compelling work in a category where their client was hugely outspent. Most notably JetBlue “Flybabies”, an initiative that turned crying babies on flights into a good thing. The film, strategically launched on Mother’s Day, was a viral sensation and commandeered the media conversation. Amy began her career at TBWA\Chiat\Day NY, where she helped to revamp the image of Absolut with the iconic “In an Absolut World” campaign. From there she made the move to Grey New York, where she worked on E-Trade including a wildly popular and awarded “Talking Baby” Super Bowl spot. In 2010 Amy left Grey and became a fixture in the freelance world. She spent time at some of the best shops in New York, creating a name for herself. Freelance afforded Amy time to also work on creative pursuits beyond advertising, including her own stationery line. Throughout her career she has been recognized by many of the industry’s top award shows, including Cannes Lions, The One Show, LIA Awards and The AICP. Amy has appeared on Business Insider’s annual list of Most Creative Women in Advertising as well as AdAge’s Creatives to Watch.
Ryan Oliver, Twitter
Ryan Oliver is the Senior Director for Twitter’s Brand Strategy team, overseeing the United States and Canada. The team, with talented Tweeps in 9 markets, is a cross-disciplinary group of marketers, creators, technologists, and producers – focused on delivering custom ideas and unique solutions to help brands achieve their marketing goals and overcome business challenges. In short, the group aims to work with top advertisers to create human-centric ideas worth talking about. Prior to joining Twitter in 2013, Ryan spent 7 years at GE, most recently serving as Chief of Staff to GE’s CMO. He co-led a team launching GE Ventures, spearheaded a project quantifying GE’s economic impact, and participated in the company’s award-winning GE Works campaign. Based in Atlanta, he is the co-founder of #20Trendsetters, connecting CMOs of Fortune 500 companies with CEOs of technology start-up companies to facilitate growth and learning. He is a founding board member of Kate’s Club, an Atlanta-based charity helping children deal with the loss of a loved one. He holds an MBA from the University of Texas, where he recently received the Rising Star Award, and a BA from the University of Georgia.
In partnership with: