For the second year, the 3% Movement and Athena Film Festival are joining forces for The Athena Advertising Awards, recognizing creative advertising that depicts strong, bold women from all walks of life. For nine years, The Athena Film Festival has showcased Academy Award-nominated films, top-tier narratives, documentaries, and shorts that celebrate the stories of remarkable, courageous women leaders. We are extending that celebration of women to the world’s most pervasive media: advertising. The Athena Advertising Awards honor creative advertising that depicts strong, bold women from all walks of life, recognizing marketing messages infused with ambition, moxie, courage, and resilience. Submissions open June 11 and will close on September 21, 2018.
WHO SHOULD ENTER?
Any American brand from any industry that has produced work since January 2017 that depicts bold, courageous women is eligible and encouraged to enter.
The five award categories are:
- Social Marketing
- Integrated Campaigns
The Awards presentation will be on Nov 9, 2018 at The 3% Conference in Chicago, before an audience of 1,000 male and female creative leaders. The Awards presentation will be replayed as part of the Athena Film Festival, February 28- March 3, 2019 at Barnard College, where winning ads will also be showcased.
2018 Athena Ad Awards Judges
Jury Chair: Swati Bhattacharya, Chief Creative Officer, FCB Ulka
Ms. Swati Bhattacharya has been the Chief Creative Officer of DRAFTFCB+Ulka Advertising Pvt. Ltd. since February 01, 2016. Ms. Bhattacharya served as Head of Mama Labs and Principal Partner of Creative at Dentsu India Group since November 2014. She served as National Creative Director of JWT India since 2011. Ms. Bhattacharya started her career with JWT. She has spent almost all her work life so far at JWT, after joining the agency 22 years ago. She is known for her work with numerous brands including Airtel, Pepsi, Nestle, ITC, Unilever and GSK. Her work for Horlicks is the most acknowledged. Her work at Dentsu involve planning advertising and digital campaigns for brands targeting women.
Jayanta Jenkins, Global Group Creative Director, Twitter
Jayanta Jenkins is Global Group Creative Director at Twitter, a role he just moved into after serving as Global Creative Director of Advertising with Apple/Beats by Dre where he wass responsible for managing and creating the global integrated marketing communications for the brand. A graduate of Virginia Commonwealth University (VCU) with a BFA in fashion art advertising, Jayanta began his advertising career at The Martin Agency in Richmond, Virginia, and then went on to work at Wieden+Kennedy in Portland, Amsterdam, and Tokyo, where he created and produced integrated campaigns for Nike Basketball, Nike Running and Powerade. Prior to joining Apple/Beats by Dre Jayanta worked TBWA/Chiat/Day, (the agency known for the iconic 1984 Apple ad), on Gatorade. His work has been awarded at Cannes, One Show, and the Communication Arts Annuals, among others.
Amy Ferguson, Executive Creative Director, TBWA\Chiat\Day
Most recently Amy was at MullenLowe New York where she was charged with running the JetBlue account and establishing the newly opened New York office. In the 2 and 1/2 years she was at the helm she garnered the JetBlue brand a lot of attention with clever and compelling work in a category where their client was hugely outspent. Most notably JetBlue “Flybabies”, an initiative that turned crying babies on flights into a good thing. The film, strategically launched on Mother’s Day, was a viral sensation and commandeered the media conversation. Amy began her career at TBWA\Chiat\Day NY, where she helped to revamp the image of Absolut with the iconic “In an Absolut World” campaign. From there she made the move to Grey New York, where she worked on E-Trade including a wildly popular and awarded “Talking Baby” Super Bowl spot. In 2010 Amy left Grey and became a fixture in the freelance world. She spent time at some of the best shops in New York, creating a name for herself. Freelance afforded Amy time to also work on creative pursuits beyond advertising, including her own stationery line. Throughout her career she has been recognized by many of the industry’s top award shows, including Cannes Lions, The One Show, LIA Awards and The AICP. Amy has appeared on Business Insider’s annual list of Most Creative Women in Advertising as well as AdAge’s Creatives to Watch.
In partnership with: